Indulge in Doughlicious’ New Super Stuffed Cookies

Doughlicious, also known as the London Dough Company, is excited to announce the launch of our new Super Stuffed range of double-stuffed cookies with gooey and indulgent centres. Despite the economic uncertainty facing many business sectors at the end of 2023, the cookie category has remained largely resilient, and innovative brands like ours in the sweet sector have plans for expansion.

The ready-to-eat cookie market is on the rise as people move away from home baking in favour of luxury, pre-baked options that tick all the boxes for convenience, indulgence, and nostalgia. Super Stuffed is a simple yet delicious concept – award-winning cookie dough stuffed with even more award-winning cookie dough that’s ready to enjoy! Baked by Doughlicious, these reheat-and-eat gourmet bakery style cookies are the perfect way to serve warm and gooey cookies when your sweet tooth craving hits.

Our Super Stuffed cookies are the ideal indulgence of 2023 – a sweet, all-natural anytime snack that has a range of vegan and dairy-free options. The new range launches with four delicious flavours, including O.G Salted Chocolate Chip (Vegan), Jaffa Wannabe, YO-Berry, and Inside Out Churro.

“Filled cookies are driving the demand for cookie sales, helped along by social media and experimenting at home. The concept is really simple – delicious cookie dough stuffed with flavour-packed fillings that melt when heated and ooze when devoured!” explains Kathryn Bricken, founder of Doughlicious. “We tested our new Super Stuffed range at Taste of London and the response was just epic! People couldn’t get enough of our cookies and wanted to try all the flavours. This is the next big thing in baking!”

Doughlicious produces a range of innovative gluten-free sweet and savoury treats, including our new Super Stuffed cookies and organic ready-to-bake cookie dough, dynamic savoury biscuit dough, snackable raw cookie dough, as well as our new must-try innovative frozen treat combining ice cream wrapped in gluten-free cookie dough – the one-and-only Dough Chi.

All Doughlicious products are made from the finest and sustainably-sourced, natural ingredients without any added refined sugars, artificial additives or preservatives. We also offer a range of dairy-free and award-winning vegan cookie dough. Our products are available online and in stores at Waitrose, Ocado, Tesco, Whole Good, Selfridges, Whole Foods, Planet Organic, and other reputable retailers. You can also enjoy Doughlicious products while dining out at Bella Italia, Heavenly Desserts, YoSushi, and Wagamama.