Doughlicious Takes Over Whole Foods Market Piccadilly with First Ever UK Pop-Up

We are excited to announce that Doughlicious, the award-winning, female-founded London food brand, has partnered with Whole Foods Market for our very first pop-up in the UK. Our delicious super-stuffed American style cookies and one-of-a-kind Dough•Chi bites have taken over the second floor of Whole Foods Market Piccadilly, inviting shoppers to indulge in our sweet treats and ‘dough as they please’.

Since April 13th, visitors to the central London store have had the chance to savor our naturally naughty desserts, including our brand new Super Stuffed warm cookies with a delicious crispy-outside and gooey-middle, as well as our quickly growing cult-classic Dough•Chi frozen desserts – cookie dough wrapped ice cream bites.

“For the first time ever, Whole Foods Market customers have been able to step into a Doughlicious world,” comments Kathryn Bricken, founder of Doughlicious. “We are thrilled to connect with shoppers face-to-face and introduce them to the Doughlicious possibilities of our award-winning cookie dough.”

“We are delighted to welcome Doughlicious to our London Piccadilly store for our very first in-store pop-up.” Jade Hoai, Director of Purchasing and Operations at Whole Foods Market said. “This marks the first of a series of pop-ups we will be hosting with a number of unique and innovative brands over the course of 2023 as a part of our mission to create exciting in-store experiences for our valued customers.”

Shoppers can devour Doughlicious cookies and Dough•Chi at the pop-up, or take away a gift-box of treats that make for a perfect party favour, date-night delight, or office treat.

The Whole Foods Market pop-up debuted four Super Stuffed cookie flavours for the very first time: O.G Salted Chocolate Chip, Jaffa Wannabe, YO-Berry and Inside Out Churro.

The Doughlicious pop-up at Whole Foods is currently open and will run for two months, although there are already whispers of extending the pop-up into the summer due to high demand for Doughlicious.

For more information on Doughlicious, visit Doughlicious.co.uk or follow the brand on social media @doughlicious_dough. For more information on Whole Foods Market, visit wholefoodsmarket.co.uk or follow the brand on social media @wholefoodsuk.